Xun Xiang Ji
Xun Xiang Ji is a Hunan cuisine chain focused on authentic food from the Hunan region. Its stores keep growing, leading fresh new ideas in Hunan cuisine.
About This Place
Over the years, Xun Xiang Ji has brought authentic Hunan flavors to places far and wide. Today, the spirit of Xun Xiang Ji is more than traditional Hunan taste, special Hunan culture, and classic human warmth. It also hopes to become an image that brings you back to Hunan. Carrying the wild charm of Hunan on the road is the long journey of Xun Xiang Ji returning home. Sharing the image of Hunan far and wide is also Xun Xiang Ji’s dream and responsibility. By the end of 2025, the number of stores is expected to exceed 70, and in 2026, directly operated stores are planned to exceed 100. Looking back to its roots, Xun Xiang Ji has won praise from the market and the industry for its business philosophy, while leading a landmark wave of innovation in Hunan cuisine. With its deep heritage, Xun Xiang Ji is now showing Hunan food culture in a fresh new way—an impression that stays, renews, and lasts.
