Panjiayuan Digital Culture
Panjiayuan Digital Culture: Unlocking New Expressions of Digital Chinese-inspired Trends through the Cultural Heritage of a Millennium-Old Market
About This Place
Panjiayuan Digital Culture is the official digital cultural operator of Panjiayuan. Building upon the platform of the National Cultural Industry Innovation Pilot Zone, it specialises in the revitalisation of traditional cultural IPs, the digital development of cultural heritage and creative products, innovation in ‘Guochao’ content, and digital cultural collectibles experiences. By leveraging technology to enhance the cultural heritage of the historic Panjiayuan, it creates a new type of cultural and creative experience space where tradition and contemporary trends coexist, and online and offline elements are seamlessly integrated. It stands as a benchmark operator for the revitalisation of Panjiayuan’s ancient charm, cultural innovation in new retail, and digital cultural tourism.